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The
Case Studies

I've had the opportunity to work on several different projects. I have a few of them listed here. You can read a brief summary of each and then download the study to see more information about it.

BYUH WSR Integrated Marketing Communications Plan

At Brigham Young University–Hawaii, the Women's Services and Resources department was recently created. This integrated marketing communications plan contains the plan created and tailored for this department to help them get connected with a major minority group.

Download the plan to see my work.

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Asia Pacific Career Conference Marketing Proposal

The Asia Pacific Career Conference is the largest conference held at BYUH for the purpose of connecting students with employers. Although it is the largest career conference that BYUH holds, there are many students who miss out on this wonderful opportunity. So this proposal was created to help and improve student awareness and attendance at this career conference.

Download this study to see the marketing proposal made to achieve these goals. 

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How do we accelerate to a better Interconnected Customer Experience?

This study encompasses our teams plan to help Sherwin-Williams in their goal to push for greater utilization of its online resources by their customers. Sherwin-Williams utilizes the Buy Online Pick Up In Store (BOPIS) system. Sherwin-Williams is also using the Sherwin-Williams Pro app. But, not enough customers are not utilizing these online resources available. Also, due to COVID-19 employees and customers are overwhelmed with lack of accessibility to the stores and supplies needed.

 

Downloading the study will detail share our team's efforts, recommendations, and conclusions to help Sherwin-Williams.

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©2021 by Auahi Aiu

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